Floral runways Securing access to
global markets
31st March 2025
Floral runways: Securing access to global markets
African floral exports are facing unprecedented challenges. With traditional air cargo capacity shifting to more lucrative routes and infrastructure limitations hindering efficient operations, the floriculture sector is under pressure.
Flower Logistics Africa 2025 will address these issues, bringing together logistics providers, farm owners, exporters, and industry leaders to secure air freight access, explore infrastructure solutions, and strengthen global connections. Together, we’ll work to ensure Africa’s flowers continue to thrive on the world stage.
250+
Expert Speakers
400+
Exporters
2000+
Delegates
100+
Networking Hours
Partners
Gateway Airport Partner
Gold Partner
Exhibiting Partner
Logistics Partner
Supporting Partners
Track Partners
Associate Partner
Industry Partners
Speakers
Agenda
0800 to 0900 hrs
Registration
0900 to 0905 hrs
Welcome
Reji John, Editor, Logistics Update Africa
0905 to 0915 hrs
Keynote Address
Clement Tulezi
CEO
Kenya Flower Council (KFC)
0915 to 1015 hrs
Business Session 1
Expanding reach & capacity access for African flowers
African floriculture relies heavily on air freight to access global markets, but limited capacity and rising freight costs threaten the industry’s growth. This panel will address the critical challenges of securing reliable and affordable air cargo access, especially during peak seasons.
1015 to 1030 hrs
Presentation
Market insights: Optimising logistics, expanding markets for Kenyan flowers
An analysis of Kenya’s flower logistics and supply chain, highlighting key export trends, market opportunities, and transportation challenges. Explore the evolving role of air and sea freight in enhancing efficiency and competitiveness.
Griffin KAIGA
Project Officer of Market Insights
COLEAD
Feline Heussen
Consultant Inclusive and Sustainable Horticulture Value chains
Q-Point
1030 to 1100 hrs
Coffee Break
1100 to 1130 hrs
Presentation
More sustainable and better margins: How is Kenya doing versus its industry peers?
An analysis of Kenya’s flower logistics and supply chain, highlighting key export trends, market opportunities, and transportation challenges. Explore the evolving role of air and sea freight in enhancing efficiency and competitiveness.
Jeroen van der Hulst
Founder
FlowerWatch
1130 to 1230 hrs
Business Session 2
Flowers in the high seas: Reimagining the future of logistics
As disruptions in air freight and sustainability push the floriculture industry to explore alternatives, sea freight is emerging as a viable option for flower exports. This session will explore the challenges and opportunities of shifting from air to sea logistics while maintaining product quality and cost efficiency.
1230 to 1330 hrs
Lunch
1330 to 1430 hrs
Business Session 3
Empowering smallholders: Consolidation and quality control in perishable exports
Smallholder farmers are the backbone of Africa’s floriculture and perishable exports, yet they face significant challenges in accessing global markets. Limited resources, fragmented supply chains, and the complexity of maintaining quality during consolidation create barriers to their success. This panel will explore how smallholders can be empowered through innovative logistics solutions and strategic collaborations.
1430 to 1445 hrs
Presentation
Enhancing trade efficiency with digital infrastructure
The Trade Logistics Information Pipeline (TLIP) is a blockchain-powered digital infrastructure designed to streamline trade logistics. By integrating real-time data from customs, freight forwarders, shippers, and port operators, TLIP enhances transparency, coordination, and end-to-end visibility across supply chains.
Wambui Wanjiku
East Africa Regional Lead
IOTA Foundation
1445 to 1515 hrs
Coffee Break
1515 to 1545 hrs
Up on stage
Hidden challenges of moving cuttings
Cuttings are the backbone of floriculture, yet their logistics are far more complex than transporting flowers. These delicate, living plants require strict temperature control, specialised packaging, and rapid airfreight to ensure viability. Any delay or mishandling can have a significant impact on quality and supply chains.
Virginia Gitonga
General Manager
Selecta one Kenya
Libin Chacko Kurian
Assistant Editor
Logistics Update Africa
Libin Chacko Kurian
1545 to 1645 hrs
Business Session 4
Integrating rail and road: Streamlining transport to ports
Efficient transport systems are critical for ensuring that Africa’s flowers reach ports on time and in optimal condition. However, fragmented road networks, inadequate rail connectivity, and infrastructure gaps continue to hinder seamless logistics. This panel will delve into how integrating rail and road transport can streamline the journey of perishables from farms to ports, reducing costs and delays while maintaining quality.
1645 to 1700 hrs
Closing Remarks
1700 hrs
Cocktail & Dinner
Testimonials
Organiser
Logistics Update Africa (LUA) is a bi-monthly magazine that brings the most credible news, views and stories of and from Africa about the continent’s evolving transport and logistics industries.
LUA is one of the three publications from STAT Media Group, the earliest business to business trade publication in transport and logistics in the world. LUA gives an insight of the untapped potential of Africa’s economy and its unexplored and emerging markets that are eventually opening to the world.
LUA has a circulation of 13,000 copies and readership of close to 41,000 industry professionals from air cargo, sea freight, rail & road transport industries within Africa and Europe. LUA is available online at www.logupdateafrica.com and it is updated regularly with the latest transport and logistics news from around the world.
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Venue
Emara Ole-Sereni
Emara Ole-Sereni,
18187, Nairobi, Kenya
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Past Participants
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